Vasil Kisil & Partners Advising British American Tobacco on Launching its Innovative Tobacco Heating Product glo™ in Ukraine
Starting from August 2018, Ukrainian tobacco consumers are able to preorder the tobacco heating device glo™, while the first glo™ flagship store is opened on 18 September 2018 in Gulliver Shopping Center, Kyiv. British American Tobacco promotes glo™ as a revolutionary breakthrough in consuming tobacco products which are potentially less risky than cigarettes.
The Vasil Kisil & Partners’ project team comprising Alexander Borodkin, partner, and Dmytro Saranchuk, associate, advised British American Tobacco on the importing model of glo devices and neostiks in Ukraine. Moreover, Dmytro Saranchuk has been working for three months as an invited expert with the British American Tobacco’s legal team.
Lawyers of Vasil Kisil & Partners have been involved in elaborating new for the Ukrainian tobacco market models of distribution and retail of glo products and neostiks, including through web orders and preorders, as well as models of cooperation with glo experts.
British American Tobacco is one of the world's leading international companies that sells its products in more than 200 markets worldwide. British American Tobacco Ukraine is the first enterprise with foreign investments in the Ukrainian tobacco industry, established on the basis of Pryluky Tobacco Factory in 1993.